Superstar Salman Khan has launched his own grooming and personal care brand FRSH.
The 54-year-old actor, who has been living at his Panvel farmhouse since the lockdown was announced on 25 March to rein in the spread of COVID-19, unveiled his new brand on social media on Sunday.
Considering the importance of hygiene and sanitisation during the coronavirus pandemic, Salman said he decided to launch a sanitiser as the first product under the brand.
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Launching my new grooming & personal care brand FRSH! @FrshGrooming, the actor posted on his Twitter page alongside a video in which he can be seen introducing the brand.
Check out the announcement here
Launching my new grooming & personal care brand FRSH! @FrshGrooming
Yeh hai aapka, mera, hum sabka brand jo layega aap tak behtareen products. Sanitizers aa chuke hain, jo milenge aapko yaha https://t.co/L3U5PlsGlt
Toh try karo!@FrshGrooming ko follow karo! #RahoFrshRahoSafe pic.twitter.com/iuteEphLzd
— Salman Khan (@BeingSalmanKhan) May 24, 2020
The Bharat star said other products will also be launched soon and can be purchased from teh website http://frshworld.com.
The products will also be available at various stores across the country once the supply begins.
Salman already owns an apparel brand under Being Human – The Salman Khan Foundation, a charitable trust devoted to education and healthcare initiatives for the underprivileged in India.
(With inputs from Press Trust of India)
Updated Date: May 25, 2020 17:02:49 IST